Search Engine Optimization (SEO) should be an integral component of your marketing plan if your business has an online presence. With billions of searches conducted each day on Google alone, SEO provides an effective method of increasing brand recognition and driving website traffic to your website. But what exactly is SEO, and what are its nine benefits?
Though there’s no definitive answer to “what is seo?,” SEO professionals generally accept that SEO refers to a range of techniques used to increase organic search engine ranking for websites. These techniques include keyword research, content optimization and link building among others – with professional SEO practitioners employing several of these tactics together in order to bring their site closer to the top of search results pages and increase potential customer awareness of it.
SEO (Search Engine Optimization) is an investment with long-term benefits if properly executed. While initial improvements in search engine rankings may occur quickly, its true worth lies in its compounding effect over an extended period. As websites optimize their search engine ranking more aggressively, their rankings improve further and so too will their traffic volume.
SEO offers businesses an efficient and cost-effective solution for driving website traffic, which they can scale according to how much organic traffic they can bring in. It allows businesses to increase budgets in proportion with new organic visitors they bring in.
Due to SEO’s cost-effective nature, many brands choose to devote a substantial portion of their marketing budgets towards this tactic; some even dedicate up to 10% of revenue towards SEO efforts. Beyond being cost-efficient and lead generating tools, SEO also serves to convert more leads than any other form of digital advertising (social media and PPC combined). Investing in search engine optimization leads directly to higher levels of qualified leads than competing marketing channels (such as social media or pay per click advertising).
Search engine optimization (SEO) is an ever-evolving field, and marketers must remain up-to-date on the latest best practices to stay current on SEO’s developments. In addition to learning the ins and outs, marketers should regularly evaluate their current SEO efforts to identify areas for improvement; by closely tracking metrics like traffic and conversion rates, SEO can serve as an essential means for future-proofing a brand’s marketing strategy.
SEO stands alone when it comes to optimizing the return on investment (ROI) of digital marketing spend, providing trackable, quantifiable results which can be linked back to specific pages or blog posts, with even advanced analytics providing detailed views into its performance.